VIEV was concepted, conceived, and engineered by the experimental futurists at Gore that utilized applied science with freedom of thought. But this is more than just another jacket. Instead, we are at the precise intersection of technological advancements and humanistic qualities. VIEV is the product of critical thinking and an organic spirit. 

VIEV takes its name from Genevieve ‘Vieve’ Gore, the late co-founder and essence of W.L. Gore and Associates. Vieve was the beating heart of Gore and brought compassion and soul to a scientific tech-forward company. Like Vieve, VIEV unites organic emotions to inanimate hyper-technical outerwear - merging two disparate halves into a greater whole.

From this union we have discovered unthought-of problems and more intuitive solutions to help navigate the ins-and-outs of an ever-changing world. VIEV exists to open your consciousness to the wider world, to make less, better, and to deliver the freedom to tap into the humanistic moments that make life meaningful.

VIEV - Organically Engineered