More than a jacket


These are the curators and the architects of life experiences. They are seekers and finders, critical thinkers, perpetual learners, the ones who are always up to something, and those who define their own success. They are unconventional, living an adaptive lifestyle by being within and without; by bounding around an intricate web of expertise and weaving together a variety of experiences daily. They could be anyone. They could even be you.

This is not only a coup d'œil of their lives, but a glimpse of what’s going on at VIEV.

Gemma Long

Simple and steadfast, yet intuitive and powerful. Acclimatize to the elements with fortress-like protection. A fortress sounds rigid right? This one has a unique suppleness to it, built to withstand without inhibiting any movement. Leave the umbrella, take the jacket.

gemma mid

Made for taking a pause to think about what can be achieved in the day and then realizing that nothing is impossible. VIEV apparel is forged with the optimizer in mind, but the Gemma Mid sets the standard for ultimate adaptability because it blends unique materials and design innovation. Windproof, waterproof, everyday versatility.

gemma mid

gemma long

gemma insulated long

VIEV exists to deliver the freedom to tap into life’s meaningful moments, to open your consciousness to the world, and to make less, better. We are responsible for the impacts on our environment and aim to change the social habits around consumer waste while making life remarkable.

Life Designed